MARA HOFFMAN X J.CREW CREW CUTS

I remember reading an interview a while back where Mara Hoffman said she'd love to collab on a line for kids if anyone was down.  Looks like she found a taker… J.Crew.  NY Mag described it as "Coachella for kids" and I have to say that I don't disagree.  But I think it's adorable and not obnoxious like I'm sure they're insinuating.  I'm about to embark on the rad journey of being a mom to a little dude so there's nothing here for me just yet… but I'm not above buying a couple of pieces and hoarding them just in case.  Shop the entire collection here.


P.S. How rad is this Mara Hoffman x Pendleton collab towel?  Pretty sure I need that for beach season this year.


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