Uniqlo just launched a fun food app that mixes food, style and music as well as the talents of 6 emerging top chefs. So far they have 24 original recipes created from basic ingredients everyday ingredients and they've paired each recipe/chef with a Uniqlo look. The idea of food basics and clothing basics is a perfect fit (pun not intended) for Uniqlo. Check it out here.
hat tip: Miss Moss